This new logo isn’t just a design choice. It’s a confession.

The heart is split down the middle. Blue on one side. Red on the other. Two colors that represent opposition. Rivalry. Sides.

In the real world those colors carry weight — neighborhoods, histories, violence, identity, pride. Everyone lives on one side of something. Everyone knows what it feels like to be divided.

That split isn’t theoretical. It’s human nature.

Scripture says the heart is deceptive and sick on its own:

The heart is deceitful above all things, and desperately sick; who can understand it? — Jeremiah 17:9

We are capable of deep love and deep destruction at the same time. The same heart that loves also wages war. The same heart that creates also tears down.

So the heart in this logo is intentionally cracked.

But the center isn’t just a crack.

It looks like a tear, but it also looks like thorns.

That’s deliberate.

The line running through the heart represents the tension that holds everything together. It’s the wound and the healing at the same time. It’s the tearing of human division and the thorns of Christ’s crown — the symbol of suffering that became the symbol of redemption.

The world splits people into sides.

Christ was pierced down the middle of it.

Scripture says:

For he himself is our peace, who has made both one and has broken down in his flesh the dividing wall of hostility. — Ephesians 2:14

That’s the idea here. The heart is still broken, still split into colors and loyalties and identities, but it’s held together by something stronger than the split itself.

The heart matters because it’s the core of everything.

Keep your heart with all vigilance, for from it flow the springs of life. — Proverbs 4:23

It’s where sin begins.

It’s where pride lives.

It’s where love grows.

It’s where repentance happens.

The heart is both the most powerful and the most dangerous part of a person.

This logo accepts that tension instead of pretending it isn’t there.

There are two sides.

There is conflict.

There is fracture.

But there is also Christ in the center holding the pieces together.

The colors represent division.

The tear represents the cross.

The thorns represent sacrifice.

The heart represents the human condition.

The point isn’t to celebrate opposition. It’s to show that even in the middle of it, there is something that can bind what should have fallen apart.

That’s what this mark represents.